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Three women with different body types including one pregnant woman posing happily in black bras and jeans

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Woman with tattoos posing with her arms behind her head showing the back of her bra with crossed straps and adjustable bra band

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Experience Holly Keith Sizing

Our Sizing

Sizing. Re-imagined.

Bra sizing was invented in the 1930's, so it's about time bra sizing has gotten an update. At Holly Keith Lingerie, we have invented a new sizing system - with real women's bodies in mind - using years of research. Our system allows you to focus on your fit, not the size label. Head over to our story to learn how and why we invented a new sizing system and get your free bra size measuring tape here.

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Arming Women with Luxury Lingerie Built to Uncover their Confidence.

Measuring Tape

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Store Locator

Forum by b8ta

8406 Melrose Ave
Los Angeles, CA 90069

Monday - Saturday: 11am — 7pm
Sunday: Noon — 6pm

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