Free shipping on all US orders.


Why You Have to Fit a Bra Even AFTER You Get Your Size

You’ve measured yourself (or gotten measured), put your measurements into a size calculator, and now you are staring at your new size. But it still doesn’t fit… Unfortunately, measurements are not a magic sizing solution but rather are used as a starting point. Measuring, size calculators, conversions, etc. get you about 80% of the way there, but you also have to take note of how the bra feels. Why aren’t measurements perfect for determining size? Because our bodies aren’t made up of hard, standardized blocks. We are squishier in certain areas, longer or shorter in others, and vary from person to person. No two bodies are alike – just somewhat similar. Many customers complain about a lack of standardized sizing...

Continue reading

Why Buying Luxury is More than Just the Purchase Price

Luxury is an investment. There is no doubt that luxury items, whether it’s clothes, shoes, travel, or restaurants, are expensive. But there is more behind just the financial cost of luxury. While some well-known brands have the ability to charge high prices just because of their name, there are so many other reasons why luxurious items and experiences are what they are.

Continue reading

Why Bra Sizing is Important

In the past few years, more brands are starting to bring up the importance of bra sizing. But why is it really important at all? Imagine wearing the wrong size jeans. What happens? Mild discomfort, maybe a few embarrassing moments hiking up your falling pants, or stiffly sitting down because your pants are too tight. But nothing bad happens, right? 

Continue reading

Status Update!

What have we been up to? Last week we attended one of the largest conferences in the apparel industry in Las Vegas, meeting with our manufacturer to discuss a few final details before production, meeting new contacts, and attending seminars. Las Vegas itself is dripping with luxury, so it was very fitting to have a conference for fashion and footwear there. 

Continue reading


Check. It. Out.  Our website is live! As we're nearing launch, we wanted to give you an opportunity to get to know us and our brand better. You can read about our founder's story, check out products we'll be offering (more photos coming soon!), and familiarize yourself with our sizing system. We'll be launching a measuring tape to find your Holly Keith size and logo keychains to help support us as we're just getting started. Subscribe to our newsletter here to be the first to know about important updates!

Continue reading