It never feels like your bra fits, right? Sizing is tricky - there's no doubt about it. We're trying to make is more simpler, but every brand and every bra is slightly different. More importantly, every body is different! To help you self-assess whether your current bras are fitting properly, here are some common issues.
You’ve measured yourself (or gotten measured), put your measurements into a size calculator, and now you are staring at your new size. But it still doesn’t fit… Unfortunately, measurements are not a magic sizing solution but rather are used as a starting point. Measuring, size calculators, conversions, etc. get you about 80% of the way there, but you also have to take note of how the bra feels. Why aren’t measurements perfect for determining size? Because our bodies aren’t made up of hard, standardized blocks. We are squishier in certain areas, longer or shorter in others, and vary from person to person. No two bodies are alike – just somewhat similar. Many customers complain about a lack of standardized sizing...
Luxury is an investment. There is no doubt that luxury items, whether it’s clothes, shoes, travel, or restaurants, are expensive. But there is more behind just the financial cost of luxury. While some well-known brands have the ability to charge high prices just because of their name, there are so many other reasons why luxurious items and experiences are what they are.
In the past few years, more brands are starting to bring up the importance of bra sizing. But why is it really important at all? Imagine wearing the wrong size jeans. What happens? Mild discomfort, maybe a few embarrassing moments hiking up your falling pants, or stiffly sitting down because your pants are too tight. But nothing bad happens, right?
What have we been up to? Last week we attended one of the largest conferences in the apparel industry in Las Vegas, meeting with our manufacturer to discuss a few final details before production, meeting new contacts, and attending seminars. Las Vegas itself is dripping with luxury, so it was very fitting to have a conference for fashion and footwear there.